BrokerFlow was built by a licensed real estate professional who has worked directly in commercial real estate and used many of the CRMs commonly adopted in the industry. After years of working with existing CRM platforms, one thing became clear: most tools were either overbuilt, difficult to maintain, or designed around marketing features that didn’t align with how brokers actually manage relationships and deals. Too much time was spent configuring software instead of doing real work. BrokerFlow was created to solve that problem. It focuses on clarity, organization, and visibility — giving brokers a straightforward way to keep track of contacts, conversations, and deal activity without the complexity of traditional CRMs. There are no onboarding calls, no custom builds, and no unnecessary features to learn. BrokerFlow is designed to be usable immediately, reflecting the way commercial real estate professionals already work rather than forcing them into a rigid system. The goal is simple: provide brokers with a reliable CRM they can trust to stay organized, responsive, and informed as their business grows — without adding friction or distraction.